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How to Use Database
Marketing to Skyrocket Your Online Profits!
© 1999,
by Larry Dotson
Database Marketing is
the gathering and storing of specific information about your
prospects or customers. This information is usually stored in
a database program on your computer. You would then use the information
to market and advertise to them. It can save you time and money
because you can target your promotional efforts to your best
prospects or customers.
The Types Of
Information To Collect
- The information
will vary depending on the product or service you're selling.
If you're selling a product that costs $2 you wouldn't collect
information about their yearly income. If you're selling web
space you wouldn't collect information about what type of books
they read. The basic information you need would be all their
contact information, purchase history, and birthday. You will
need to decide what other information would benefit your business.
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How To Collect
This Information Online
- It's pretty
easy to collect this information online but the hard part is
getting people to give it you. The best way to collect this information
is to give them something FREE in return. Ask them to fill out
an e-mail survey before subscribing to your free e-zine. Tell
everyone who visits your web site they will get a free e-book
when they fill out your online questionnaire form. Ask them this
information before they sign up for a free contest at your web
site. Sometimes you have to give a little something to get a
little information online.
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Beneficial Uses
For Your Database
- find out your
customers purchasing habits
- use the information
to improve the design of your web site
- use it to write
all your advertising material more persuasively
- find out the
things they like or dislike about your business
- use the information
to target your best prospects
- find out how
much money your prospects or customers make
- use it to improve
your customer service
- find out what
new products or services they need or want
- use it to test
ideas before launching a total sales campaign
- find out how
to your improve your existing products or services
- use it to build
your customer loyalty
- find out which
benefits or features they like most about your products or services
- use it to send
electronic greeting cards on holidays or on your customer's birthdays
- The list of
beneficial uses are endless. Do you see the importance of collecting
this information? The Internet makes the process of collecting
this information quicker and cheaper than off-line methods. Take
advantage of database marketing and watch your online profits
skyrocket.
- The above article
is written by Larry
Dotson, Owner Of L.D. Publishing. Get 30 FREE Internet Marketing E-books and 5 FREE
Internet Marketing Courses! Go to: http://www.ldpublishing.com.
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